Three Month Gameplan
Month 1: Week 1: Get to know the team. One to one audio chat with the key members of the marketing team. Get to know the products and offerings. Work on the gameplan to present to the team at the weekly meeting: Friday 1 PM. Start on the blog posts and social media posts right away. Audit the email marketing campaign. Rejig the web presence towards clear Calls To Action. A spike in traffic. A steady climb. "I did not come in to fix things. I did not come in to make things work. I walked into an excellent operation that was doing excellent work. It's just that it is time to scale. I have come in to massively scale the operation with the help of the excellent existing team. If we achieve our goal, we will have the luxury of expanding our team to do bigger things. But first things first, and one step at a time. I want us to go from the base of 70K MRR to 250K MRR. How will it work? There are many way