Posts

Three Month Gameplan

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Month 1: Week 1: Get to know the team. One to one audio chat with the key members of the marketing team. Get to know the products and offerings. Work on the gameplan to present to the team at the weekly meeting: Friday 1 PM. Start on the blog posts and social media posts right away. Audit the email marketing campaign. Rejig the web presence towards clear Calls To Action. A spike in traffic. A steady climb. "I did not come in to fix things. I did not come in to make things work. I walked into an excellent operation that was doing excellent work. It's just that it is time to scale. I have come in to massively scale the operation with the help of the excellent existing team. If we achieve our goal, we will have the luxury of expanding our team to do bigger things. But first things first, and one step at a time. I want us to go from the base of 70K MRR to 250K MRR. How will it work? There are many way

Notes: 5.11.23 Meeting

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https://optamark.com/ - B2C (E-Commerce Website) https://optamarkgraphics.com/ - B2B (Form Based Lead Gen Front) https://optamarkgraphics.com/ - B2B2C (Selling Digital Services - Form Based) https://optamarkdistributor.com/ - We have developed a SaaS website for onboarding distributors onto our proprietary tool, OptaHUB. The website offers various subscription plans. Tarang Gosalia - organizer nobomi@optamarkgraphics.com neel@optamarkgraphics.com paramendra@gmail.com Three Month Trial Period 1K base per month, 40% of profit, the leadership of the marketing team, full access to all content production (social media, blog, etc.) Question: Is this 40% of all now? Or are you going to say this only applies to clients we generate now on going forward? 40% of all clients that onboard once I am on board. And 40% of all new clients that onboard for their lifetime. The clock starts today. Will sign NDA. Send over. My address is 2112 Vails Gate Heights Drive, New Windsor,

Videos + Blog Posts

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This is an excellent video. I could take us to 250K MRR based on just 10 videos like this one. But why restrict to 10? What will prevent us from producing 100 videos like this one? Tarang has what it would take to become a media personality. He is articulate. He is made for the camera. He has what it takes to become the face of the company. A clear call to action with a website to click on is needed beneath the video. Otherwise there is nothing for the viewer to do after they have watched the video. Time wasted. The top price is $350/month? https://optamarkgraphics.com/pricing/ This is no way to break into the Fortune 500 crowd. We need some higher tiers. Like $50,000 per month. One blog post per week? https://optamarkgraphics.com/blog/ We need one every 15 minutes. One tweet every 15 minutes. One TikTok every 15 minutes. One YouTube/Instagram every 15 minutes. One Facebook post every 15 minutes. The blog is key. We want to become the top blog in the n

Five Years To A Unicorn Status

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We have to provide end to end marketing like nobody else. That means doing "old school" better than anyone else by mastering the global supply chains like nobody else. That global supply chain is a platform. It is major software work. Offering better quality or rather constantly improving quality. Offering lower prices because we can. But it is not really old school. Before Google there was search. We called it the library. We are reimagining old school. This is new school. Then there is digital marketing. ChatGPT and AI have upended the whole digital marketing landscape. And then there is the in-between. That is AR, VR and XR. Augmented Reality, Virtual Reality, and Extended Reality. And 3D manufacturing . We should aim to offer seamless packages. The marketing we offer ought to be like AWS. Before AWS, (and I have seen it with my own eyes) tech startups would have servers on location. They hired people to maintain the servers. It was complicated. With AWS it wa

Journal Entry: May 10, 2023

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Today I had my first phone meeting with Tarang. I think I have a job, a dream job. I need a solid foundation, and this is it. This is my six figure job that will allow me to turn a few million in revenue company to a billion dollar company. I need a global supply chain company like this one. I need to take care of my family. For now I just want a job. I want a step in the door. I want a sign up bonus, like 5K-10K. 5K would be fine. I would be solvent. Right now I am having to think about a dollar, two dollars. I don't want to mess this up. I have to move carefully, but confidently, respectfully. First Conversation: Tarang May 10, 2023 Tarang. You are anything but old school. You have found a beachhead. You have mastered the core business. You have a global supply chain in place ready to scale. You are busy reimagining. You have to appreciate it. You are doing cutting-edge work. This is very much new school. (I am in the Hudson Valley, by the way, on I-84. Newburg