Three Month Gameplan

Month 1: Week 1:

• Get to know the team. One to one audio chat with the key members of the marketing team.
• Get to know the products and offerings.
• Work on the gameplan to present to the team at the weekly meeting: Friday 1 PM.
• Start on the blog posts and social media posts right away.
• Audit the email marketing campaign.
• Rejig the web presence towards clear Calls To Action.
• A spike in traffic. A steady climb.
• "I did not come in to fix things. I did not come in to make things work. I walked into an excellent operation that was doing excellent work. It's just that it is time to scale. I have come in to massively scale the operation with the help of the excellent existing team. If we achieve our goal, we will have the luxury of expanding our team to do bigger things. But first things first, and one step at a time. I want us to go from the base of 70K MRR to 250K MRR. How will it work? There are many ways it could work. I do have a plan, but it is a dynamic plan. Digital marketing at its best is jazz. You play by the ear. You listen to the signals. You revise the gameplan as often as necessary."

Month 1: Week 2:

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1. Email marketing. Opt-in. Newslettter.
2. Every piece of marketing should be about clear calls to action. For example, at the bottom of every YouTube video, there should be a Click Here call.
3. Blog posts every 15 minutes, 8 AM to 8 PM. On social media, posts every 15 minutes. In all markets that we are active in.
4. Add a chabot to each of our sites. Collect email and phone. In case we get disconnected, how do we reach you? Email and phone number.
5. We want to increase organic traffic as much as possible.
6. Back links from bad websites hurt. Google punished you for that. I fear a lot of old SEO work has been harmful that way.
7. Open to paid ads if the numbers make sense.
8. VSL: Video Sales Letter. The hottest item in digital marketing right now.
9. Domain buying is cheap. Creating VSLs on many, many domain names is cheap.
10. Think of every domain we can buy to turn into VSLs. A name that sounds good and can be had in the $12 range or less is good. And worth it.
11. A Twitter list of the top CMOs. The Fortune 500 types. Don't talk business. Just engage. Like and comment. Ask questions. If you can get them to reply back to you that is awesome.
12. At the correct time we move in to make the pitch.
13. I really like the idea of making massive use of Tarang for some of the VSLs.
14. What is a VSL? It is not on a company website. It might even have a unique URL. And it is a sales pitch the entire page, sometimes long. And there is a clear Call To Action the page keeps taking you to. By the time you are at the bottom of the page, you will give us your email address for our weekly newsletter. We don't want you to buy. We just want your email.
15. The transaction happens usually after someone has been interacted with seven times.
16. The million scrapped email addresses. I have an idea. Let's use it to share some of the funniest memes on the Internet. If it has become unresponsive anyways, we might as well. We will use it to gamify schwags. We could organize competitions. Come up with the best captions for a T-Shirt and win a prize. Make it as low pressure as possible.
17. The Fortune 500 crowd is not easy to break in, but if we can break in, we could hit our goal with just a few clients. So to meet the three month goal of 250K MRR and the six month goal of 500K MRR, we necessarily have to break into the Fortune 1,000. These deals are big (huge!) and just take time to land. You might start with online engagement with the key players and then move to wine and dine in NYC. Fair enough. I am up for it. Only 5-10 of them, and the six-month goal will be met. If it will take me a few weeks to cultivate one contact that might land such a deal, fine.
18. Everybody on the team sells. What that means is everyone needs to get active on social media. I will have a list of people we are targeting, mainly high profile CMOs. And we go into their social media comments sections like a swarm of bees, in highly coordinated fashions. We ask intelligent questions. I might even supply them. We flater. We compliment. We comment. Twitter is a good one. So is Instagram. I will use any and all.
19. For the low end of the market I want to create the digital drag net. The concept comes from fishing. It is like when you sweep the ocean floor. Once the net is built (many call it the digital sales funnel), I will pass on the day to day work to the team. I will still be monitoring and I will still be involved, but then I will move to the big clients.
20. It is a numbers game. Bring a million people to your various long tail web properties, namely social media, newsletter, etc. Assume only 1% will click over to your core web properties where transactions can happen. So we are down to 10,000. Of those only 1% will buy. That is 100 buyers. So now the challenge is, how to go from one million impressions to 10 million impressions? So we may nove from 100 buyers to 1,000 buyers.
21. The delivery has to be top notch. So people who buy become our advocates. Canva stands out for outstanding delivery.
22. Digital Marketing brings feedback to the product team to keep building the best product and service possible.
23. So the drag net fishing at the low end. And the sophisticated rope line fishing at the high end. Super suave velvet treatment, one client at a time. A lot of it can also be done over the phone. Tarang territory.

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Priority List

1. VSLs. Lots of them.
2. Opt-in, gamified newsletter.

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5/13/23 8 PM

• All social media channels, one post every 15 minutes, but start with one every hour, 8 AM to 8 PM. Mon-Fri.
• That includes the blog.
• YouTube Live: 30 minutes daily, the same time. Tarang. Mon-Fri.
• Chatbot on the sites. To grab email and phone number. "In case we get disconnected...."
• A Twitter list of all top CMOs. Every member of the team interacts with that list daily for 20 minutes. Like, comment, and ask intelligent questions. Each team Twitter account will mention Optamark.

Design a funny meme for a T-Shirt and win a $1,000 prize.
To revive the two million vault of email addresses.
Users vote for it on the website.